Lotusphere 2010, Orlando
Herbert Wagger 24 November 2009 17:36:18
| i-Bank 2.0 - social CRM. How Web 2.0 is influencing CRM & Financial Advisory Session abstract/description: Learn more about the innovative banking solutions at Raiffeisen. The session will comprise presentation of a successful business concept, application architecture as well as live demonstration of use cases. i-Bank - powered by Lotus Notes/Domino - is the composite desktop for CRM, Sales & Marketing, Financial Planning and Advisory as well as processing of core business transactions (e.g. customer setup, account opening, Loans, investment banking, etc.). i-Bank 2.0 at its essence, it is the adaptation of Web 2.0 concepts and technologies (sales-wikis, blogs, feeds, tags, social media, ...) to improve and accelerate the sales process. It helps Banks to be more „social“ - to enhance creativity, information sharing and most notably, collaboration among internal users as well as external customers. |
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