Internal social Networking is The second wave of social Media

Herbert Wagger  26 June 2011 11:07:52

via smartbolgs.com

Internal social media and networking is the second wave. The future of work is in communities.

• The next wave of employees will expect it. The current workforce has members of every generation who love social tools, as well as those who loathe them. But the next generation of workers will have no such divide. These workers will have grown up with these tools and will expect to use them as part of their internal work communications, because that’s how they’ve always communicated. Failing to have an internal social media system in place would alienate these workers and keep them from fully contributing to the company.
• The workforce is increasingly global. Global deals, branch offices and telework are going to become more common for companies of every stripe and if you want remote teams to work together and stay engaged with their mission, you need to give them tools to work collaboratively, just as if they were all in the office together. Social tools also make 24-hour operations and complex global deals easier on employees, by allowing work to pass easily between time zones, thus empowering work/life balance without a loss of continuity.
• It can make management easier. By watching internal social communications between employees, managers can figure out where their workers are spending the most time, where their pain points are and what resources are needed to enhance performance.
• A strong corporate culture may depend on it. The focus of social media so far as been on external branding — communicating your vision and values to your customers. But what about your employees? Do they understand the company’s vision? Do they share it? Feel like they’re a part of it? Live it out everyday in their work? Internal branding allows your company strategy to permeate the corporate culture, instead of working against it.

Of course, embracing internal social media will bring me fresh challenges. Training is key, particularly since broad guidelines such as “don’t do anything stupid” can mean radically different things to workers of different generations. And not every department will embrace such tools with the same vigor, possibly creating the need for incentive programs. All the more reason to get started now — before the next generation of workers shows up.

Watch out the Prezi:

INTRANET Consulting is working on a challenging Project called "safebook" (Social Apps For Enterprises) which is an evolution of i-Bank 2.0 applications (CRM, Financial Planning, Loan Processing, etc.) where Banking Software starts looking and acting more like Facebook or Twitter.
It helps companies to become more „social“ - to stimulate creativity, enhance information sharing and drive revenue and efficiency.

Furthermore, Safebook brings the Best of the Consumer Web to Business: e.g. the selling experience of eBay, idea of product recommandations like Amazon or iTunes should lead to more business success on campaigns or during financial advisory process. The i-Bank software starts looking and acting more like Facebook or Twitter with the beautiful integration of People, Content and Applications. The concept of safebook allow Banks to quickly "follow" colleagues or experts across the organisation and collaborate with them. You not just follow people, you follow campaigns, loan applications, hot customer cases etc. - you can follow anything. Your people are talking to you , just like Twitter, but also your applications like i-Bank or external systems start talking to you via the live-feed and status updates. This is a complete new approach of enterprise collaboration on different levels.
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